The branding behind Calmm LLC draws inspiration from four familiar elements. The first element is drawn from the power of the mind, which is the base of our logo. The second element is drawn from the soothing breeze of the wind and adds an additional layer to our logo. The third element is inspired by leaves, as they gradually change colors throughout the seasons. As such, each of our product flavors will have their own gradient-colored leaves. Lastly, our inspiration is drawn from clouds, which will be incorporated into the side-facing brain graphic.
Behind the Brand:
Calmm was built with one goal in mind: to revolutionize the way people deal with stress and anxiety while also helping to negate the harmful side effects from pharmaceutical drugs. By utilizing some of the highest quality CBD on the market, relaxation and peace of mind can be attainable simply by using a formulated product by Calmm. Anxiety disorders are the most common mental illness in the U.S., affecting 40 million adults in the United States, ages 18 and older, or 18.1% of the population, every year. Using Calmm products can assist in removing levels of stress, and help negate it, thus potentially leading people to a healthier lifestyle.